Atelier Coating

ALUSTEEL COATING TO CONQUER THE FRENCH MARKET

To export to France the excellence of made in Italy in the prepainted aluminum sector and to expand its markets through collaboration with European companies with which to share growth objectives and values.

These are the motivations that led Matteo Trombetta Cappellani, president and CEO of Alusteel Coating, Metalcoat and Aleu, to enter into a partnership with AluFrance Services, the company based in Annecy, in southeastern France, and specialized in the production of prepainted aluminum strips and raw, anodized or prepainted profiles for the construction, industrial and automotive markets.

The cooperation agreement involves Alusteel Coating’s supply of aluminum coils destined for the French market. 

It is a partnership that for the Lombardy-based group of companies translates into a potential increase in turnover of 20% in about three years and will allow them to expand the French market, which today accounts for 18% of the company’s turnover. Not only that, the collaboration with AluFrance Services will allow Alusteel Coating to expand its offerings in Italy by introducing new substitute products.

Commented Matteo Trombetta Cappellani: “We have identified in AluFrance Services a reliable partner, with whom we share know-how and values such as attention to detail and attention to quality, but also the goal of growing through production that is increasingly sustainable for people and the planet. AluFrance Services is a benchmark in the French market and together we will be able to cover the entire aluminum transformation process, to meet specific needs with solutions that we will always study ad hoc for each client both in Italy and in France.”

The first joint project has already started: it is the production and supply of 250 tons of liquid pre-painted coils that will be used to supply 4 major French awning manufacturers.

“We are very pleased with the partnership we have established with Alusteel Coating. The industrial performance, customer focus, ability to innovate, and above all the quality and knowledge of the team were the determining factors in our choice. We believe that Alusteel Coating is the ideal partner to support our development. The French market is still growing strongly, especially in the construction sector. The start of the partnership is very encouraging,” Grégoire HAMEL – General Manager – Alufrances Services.

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